Pump Up Your Book is pleased to bring you Rudy Mazzocchi’s Storytelling: The Indispensable Art of Entrepreneurism virtual book tour January 6 – February 28!
ABOUT STORYTELLING: THE INDISPENSABLE ART OF ENTREPRENEURISM
Title: Storytelling: The Indispensable Art of Entrepreneurism
Author: Rudy Mazzocchi
Publisher: Twilight Times Books
Format: Paperback, Kindle
Purchase at AMAZON
The value of any new venture or sound new idea needs to be developed out of the nothingness of silence, ignorance and darkness. It ignites and illuminates the world only when the great storytelling entrepreneur lights the flame. “STORYTELLING: The Indispensable Art of the Entrepreneur” shows, with startling clarity and practical know-how, the process by which wealth and other things of exceptional value can emerge into the world literally out of nothing—nothing, that is, but the Art of Storytelling.
STORYTELLING takes you on a journey which reveals how the development, progressive modification and adaptation of your story is the golden thread and foundational core management practice which ties together all the others: building, focusing and motivating your management team, navigating through troubled times or excessive growth, maintaining positive momentum with investors and Boards of Directors and positioning the venture for a potential exit.
Award-winning author and entrepreneur, Rudy Mazzocchi, exposes his greatest secret of success and provides an enormous amount of “experienced-based” illustrations and nuts-and-bolts practical advice. He reveals how to create and evolve the story of your new venture in a way that energizes and breathes life into what may have started out as just an idea.
Everyone can benefit greatly from reading this book—whether or not you envision yourself as an entrepreneur. STORYTELLING: The Indispensable Art of the Entrepreneur applies universally to ventures of all types and is an essential element in the fulfillment of any dream—dreams which depend upon capturing the interest and sustaining the highly-motivated commitment of others.
Discuss this book in our PUYB Virtual Book Club at Goodreads by clicking HERE.
ABOUT RUDY MAZZOCCHI
Rudy Mazzocchi is best known as a medical device and
biotechnology entrepreneur, inventor, and angel investor, with a history
of starting new technology ventures throughout the U.S. and Europe.
He’s been privileged to have the opportunity to see the newest
innovations in healthcare and work with some of the most brilliant
researchers, scientists and physicians in the industry.
Authoring more than 50 patents, he has helped pioneer new companies involved in cardiology, oncology, orthopedics, neurosurgery and even embryonic stem-cell development. Through these efforts, he has become the recipient of many technology and business awards, including the Ernst & Young Entrepreneur of the Year Award in Healthcare (2004), Businessman of the Year Award (2005), and Global Entrepreneur of the Year Award (2013).
Combining these experiences and opportunities, with thousands of hours of travel and long evenings in hotel rooms, he found the initiative to start writing a collection of award-winning business/medical thrillers based on true events, known as The EQUITY Series. STORYTELLING was his debut non-fiction business book released in November 2013.
Visit his website at www.rudymazzocchi.com.